💼 Professional Experience

Owned thought leadership articles, quarterly whitepapers and managed assets for Okta Secure Identity Commitment. Supported a Tier 2 launch for Aerial, webinar content development and messaging development for XAA.

Led product roadmap development and product adoption strategy. Built lead qualification sheets to help Sales guide Tier 1 bank partners deal conversations.

Supported sales and marketing by building cross-selling programs, refined SEO strategy and win/loss analysis to generate over $3M+ in potential pipeline.

Helped build marketing foundations from scratch, leading the creation of social media content and thought leadership articles.