Willis Leung

📁Work Samples

Go-to-Market

Launches

Supported go-to-market strategy at Okta for Aerial and Cross-App Access (XAA), as well as the launch of WaterBlue for Computrol Systems.

Thought Leadership

Webinars & Report

Led content development on securing Agentic AI featuring industry experts and customers.

Product Strategy

Product Roadmap Proposal

Collaborated with Product Management to research and synthesize user feature requests influence the fiscal-year product roadmap, resulting in five net-new priority features at FISPAN.

Lifecycle Marketing

Email Automation Flows

Developed end-to-end flows for bank partner integrations through customized email triggers, dynamic content blocks and action-driven CTAs at FISPAN.

Sales Enablement

Messaging and Lead Qualification Sheets

Built comprehensive messaging framework, notebooks in NotebookLM, lead qualification sheets and customer deal insights used by sales teams at Okta, FISPAN, and Computrol Systems.